Belarus is a former Soviet Union
republic which became an independent country in 1991. It is a landlocked
country in Eastern Europe, bordering Russia, Ukraine, Poland, Lithuania,
and Latvia. The
population of Belarus is 10 million people, with 2 million living in the
capital Minsk. In the past Belarus has experienced centuries of invasion
and conquest. Between 1941 and 1944 the country was occupied by the Nazis, and
it has lost 2.2 million people, including most of its large Jewish
population.
Nowadays, Belarus is an
important transit route for Russian gas supplies to parts of Western Europe.
Belarus is also a major exporter of machinery, chemical and petroleum products.
Today Belarus is still largely unexploited by the world’s businessman, but its
convenient geographical location between Europe and Russia and plenty of
intellectual potential provide an excellent environment for successful
business. In turbulent economic times, the Belarus economy has also been less
affected than those which rely on global markets, and market analysts predict a
robust growth for the economy of Belarus. Setting up and doing business in this
country will be challenging, but do not be afraid of the hard work, as your
efforts will pay off in the end.
Language
The Belarusian language
(also known as White Russian) has been the official language since 1990, before
which it was Russian. The majority of the population speaks both Russian and
Belarusian, and in addition many people also speak Ukrainian and Polish. A
number of businessmen are fluent in English, but because the legal system of
the country is quite complicated, it is strongly recommended that a
professional interpreter is employed when one is doing business in Belarus.
Meeting People
The Belarusians are
often referred to as ‘the most patient Slavs’. Rather than getting involved in
conflict, they would prefer to sort out any kind of problem through peaceful
negotiation. In public, Belarussians are quite restrained. However, if you are
greeted very enthusiastically and with a hug and/or a kiss, then you know that
a good relationship has been established.
One of the typical
weekend activities for Belarusians is working at their ‘dachas’ (country
houses) growing fruit and vegetables. If you are travelling around by car, try
to avoid driving on Friday nights especially during the summer, as roads are
jammed with lots of people on their way to ‘dachas’ outside the cities.
Belarusians are very proud of their plots of land, so do not be surprised by
the excitement of a successful local businessman when showing you his tomato
plants!
Belarusian Business
Business meetings in
Belarus are quite formal. It is essential to make an appointment with your
partner before your visit to Belarus. Avoid doing business in the first week of
May as it has several public holidays. All foreigners staying in Belarus,
whether on a short visit or on a work permit, are required to register with the
local department of the Office of Visas and Registration (OVIR) within three
days of arrival in Belarus. If you are staying in a hotel they will arrange
this for you.
As bureaucracy is still
very cumbersome in the country, to speed things up you can try to find a third
party (preferably someone local with a good reputation and a good network of
associates) who can act as your guarantor. As the level of taxation is quite
high and legal regulations are quite complicated, it may also be worth looking
into hiring a local lawyer or independent legal consultant.
Patience during business
negotiations will always pay off. It is important to be open to concessions and
be prepared to concede at least some minor things.
The Belarusian ruble
(BR) is the only currency that can be used for any transactions that take place
in Belarus. To account for potential currency fluctuations,
business-to-business negotiations are often carried out in US dollars or euros,
particularly if a foreign party is involved. But once agreed, payment is made
in BR at the current exchange rate. Payments in other currencies are only
permissible if made from outside Belarus.
This post has,
hopefully, taught you something about the intricacies of Belarusian business
culture. There is, however, a lot more to learn: a professional lifetime’s
worth. At TJC Global, our interpreters are experts in Belarusian practice as
much as they are experts in the language. To find out how our services can
assist you on your next business trip to Belarus, visit TJC Oxford, or contact us.
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